2010 Toyota Prius I

• 15 5-spoke aluminum alloy wheels w/wheel covers
• Auto-off multi-reflector projector headlamps
• Color-keyed folding pwr heated mirrors
• High solar energy absorbing (HSEA) glass
• Intermittent rear window wiper
• LED tail lamps
• P195/65R15 all-season tires
• Rear deck spoiler
• T135/80D16 compact spare tire
• Tonneau cover w/clasp for under-floor storage
• Washer-linked variable intermittent windshield wipers

• (2) 12V pwr outlets
• (4) retractable assist grips
• 6-way adjustable drivers seat w/vertical adjustment
• 60/40 split rear seat
• Active headrests
• Adjustable front/rear headrests w/fold-forward rear headrests
• Air conditioning w/electric A/C compressor
• AM/FM stereo w/CD/MP3 player -inc: (4) speakers
• Aux audio input
• Cargo area lamp
• Central instrument display -inc: digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator
• Dual compartment glove box
• Dual front sunvisors w/illuminated vanity mirrors
• Engine immobilizer
• Front Bucket Seats
• Front center console w/sliding armrest -inc: storage compartment w/removable utility tray, wire-management feature, (2) cup holders
• Front seatback pockets
• Illuminated entry w/step lamp
• Multi-information display -inc: energy monitor, fuel consumption history, hybrid system indicator, odometer w/twin tripmeters
• Overhead console w/maplights & shift illumination
• Pwr door locks w/anti-lockout feature
• Pwr windows w/auto up/down
• Rear dome light
• Rear fold-down armrest w/(2) cup holders
• Rear window electric defogger w/timer
• Retained accessory pwr
• Tilt/telescopic adjustable steering wheel w/Touch Tracer Display -inc: audio controls, HVAC controls

• 1.8L DOHC 16-valve VVT-i Atkinson-cycle I4 hybrid engine
• Continuously variable transmission (ECVT)
• Electric pwr assisted rack & pinion steering
• Electronic throttle control system w/intelligence (ETCS-i) -inc: Eco, EV & power driving modes
• Front wheel drive
• Hybrid system -inc: sealed nickel-metal hydride battery, integrated permanent synchronous electric motor, integrated regenerative brake system
• Independent MacPherson strut suspension w/stabilizer bar
• Push button ignition
• Torsion beam rear suspension
• Ventilated front & solid rear pwr disc brakes

• 3-point seatbelts w/front pretensioners & force limiters
• 4-wheel anti-lock braking system (ABS) w/electronic brake-force distribution (EBD) & brake assist
• Adjustable front seatbelt shoulder anchors
• Automatic locking retractors (ALR/ELR) on all passenger seatbelts
• Child safety rear door locks
• Collapsible steering column
• Direct tire pressure monitoring system
• Driver/front passenger advanced airbags w/occupant classification sensor
• Drivers knee airbag
• Enhanced vehicle stability control
• Front & rear side curtain airbags
• Front seat-mounted side airbags
• Front/rear energy-absorbing crumple zones
• LATCH (Lower anchors & tethers for children) system for outboard rear seats
• Side-impact door beams
• Three-point seatbelts in all seating positions
• Traction control (TRAC)

Model Highlights

Built on a totally new platform, the 2010 Toyota Prius is still considered a midsize car and is still a 'full' hybrid, meaning that it can run on the engine alone, battery alone or a combination of both as needed. There are three driver-selectable drive modes for the 2010 Prius: EV, Eco and Power. All are accessible from the center console by the push of a button. EV Drive uses battery power alone at low speeds. Eco Drive is designed to give you the best possible mileage using a combination of gas and electric power. The new engine utilizes no belts under the hood, resulting in better fuel economy and less potential maintenance. The inverter, motor and transaxle are smaller and 20 percent lighter than before. Aerodynamics have been improved by reshaping the body and by putting trays underneath it to keep air pressure from backing up into the suspension components. The 2010 Prius will be available in four different trims--II, III, IV and V--that will each have different standard equipment and a varying selection of exterior and interior features. Standard exterior features on all trims include power heated side mirrors, Smart Key entry system, projector-beam headlamps with auto-off, rear window defogger with intermittent wiper, rear deck spoiler, XM Satellite Radio-ready components and High Solar Energy Absorbing glass. Standard interior features include tilt and telescoping steering wheel controls and a state-of-the-art Multi-information Display with energy monitor, fuel consumption history, hybrid system indicator, odometer, central instrument display, digital speedometer, instant fuel consumption information, fuel gauge and shift-lever indicator. Also standard are A/C, power windows and doors, cruise control, 60/40 split rear seats and 12-volt outlets. The standard audio system is an AM/FM stereo with CD player and MP3/WMA playback capability, auxiliary audio mini-jack, six speakers and satellite capability Standard safety equipment includes advanced driver and front passenger Supplemental Restraint System airbags, front and rear side curtain airbags, driver and passenger seat-mounted side airbags, driver's knee airbags and active headrests. Antilock brakes with Brake Assist, Electronic Brake Distribution, electronic traction control and Vehicle Stability Control are all included with Toyota's standard Star Safety System. Also included are side-impact door beams, front and rear energy-absorbing crumple zones, 3-point front seatbelts with pre-tensioners and force limiters, 3-point seatbelts in all five seating positions, child protector rear door locks and adjustable front seatbelt shoulder anchors. The 2010 Prius II is the standard base model. Prius III adds a JBL AM/FM stereo and CD changer that also features integrated XM satellite radio and MP3/WMA playback. Prius IV adds an enhanced 3-door Smart Key system, leather-trimmed interior, heated front seats with driver lumbar support, step lamp for illuminated entry and auto-dimming mirror. The Prius V includes 17-inch alloy wheels, LED headlamps with auto-leveling washers and fog lamps. The Navigation Package is available on Prius models III, IV and V, and includes a voice-activated touch-screen DVD navigation system as well as a backup camera. The Solar Roof Package, available only in Prius models III and IV, includes all items in the Navigation Package, plus a power tilt/slide moonroof with a solar-powered ventilation system and a remote air conditioning system. The Advanced Technology Package, available only in Prius model V, includes everything in the Navigation Package plus Dynamic Radar Cruise Control, Lane Keep Assist, which helps the driver stay safely within the lane, Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable and Intelligent Parking Assist, which features simplified settings to help guide the car into parking spaces. Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available late in the model year. The 2010 Prius will be available in seven exterior colors: Blizzard Pearl, Sandy Beach Metallic, Blue Ribbon Metallic, Winter Gray Metallic, Classic Silver Metallic, Barcelona Red Metallic and Black. They can be mated to three interior Colors: Misty Gray, Dark Gray and Bisque. All three interior colors are available in both fabric and leather.